Behind every story is a story teller

I created LDY Agency having spent 20 years working in a highly pressurised and results-driven media industry for newspaper titles from News UK, DMG Media and Telegraph Media Group.

I quickly became one of the youngest senior members of an editorial department.

Drive and ambition both played their part, but so did my self-confidence, ability to communicate, manage and bring people together.

Fast changing news agendas, coupled with the demands of those above and around you, require a resilient attitude, a positive mindset, flexibility and being comfortable spending long periods in survival mode.

Confidence, strong communication skills, and the ability to strategise and lead were crucial to prospering within that environment. And it’s my belief that these attributes are also pivotal to having success in other areas of creativity, business, sport and life - Matt Lidbury